Feb 2026 Meta Ads Report

All MQLs - Feb 2026 (48 Total)

Date	Name	Email	Brand	Traffic	Campaign	Status	Lifecycle	Deal	Updates	Src
2/1	Oleg Galperin	ogalperin@materialbank.com	samplize.com	371K	q1 lead gen - abo	Meeting	MQL		Meeting Completed	Both
2/1	Dave Heaton	dave@steelhorseleather.com	steelhorseleather.com	34K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/2	Aysel	aysel@mantraband.com	mantraband.com	32K	q1 lead gen - abo	Lead	MQL		Email sent to prequalify	Both
2/2	Rick Patri	rick@monsterbass.com	monsterbass.com	91K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$20k	Opportunity - $20k Deal	Both
2/3	Manny kohli	mkohli@mattandnat.com	mattandnat.com	275K	lead gen form campaign	Meeting	MQL		Meeting Booked - No show	Both
2/4	Jorge Laparra	george@soccerwearhouse.com	soccerwearhouse.com	151K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/4	Elizabeth	etortoso@gmail.com	meritbeauty.com	799K	lead gen form campaign	Lead	MQL		Email sent	Both
2/4	James Espey	james@classicdmc.com	classicdmc.com	19K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Completed - DQ	Both
2/5	Daniel Chmielewski	daniel@havenshop.com	havenshop.com	345K	expansion playbook	Lead	MQL		Email sent	Both
2/5	Ryan	r.ferros@rhone.com	rhone.com	605K	lead gen form campaign	Lead	MQL		Email sent	Sheet17
2/5	Nicholas Dion	nicholas.dion@nordarun.com	nordarun.com	167K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/6	Ameya Godbole	ameya@eightouncecoffee.ca	eightouncecoffee.ca	132K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Completed - DQ	Both
2/7	Alex Laine	alex@yotoplay.com	yotoplay.com	1.9M	expansion playbook	Meeting	SQL		NDA & PLD in process	Both
2/8	David Fox	davidfox@davidfoxinc.com	blochworld.com	261K	lead gen form campaign	Lead	MQL		Email sent	Both
2/9	Dunwoodie	dave@graphtech.com	graphtech.com	92K	lead gen form campaign	Lead	MQL		Email sent	Both
2/9	Jen	jen.hudak@gmail.com	livemomentous.com	682K	lead gen form campaign	Lead	MQL		Email sent	Both
2/9	Janet	jan2133@sbcglobal.net	dressbarn.com	110K	lead gen form campaign	Lead	MQL		Email sent	Sheet79
2/10	David	davidcaldana@gmail.com	boroughkitchen.com	237K	uk lead gen campaign	Lead	MQL		Email sent	Both
2/10	Carl	carl.priscott@saltrock.com	saltrock.com	350K	uk lead gen campaign	Lead	MQL		Email sent	Both
2/10	Stephen	steve@goodwear.com	goodwear.com	68K	lead gen form campaign	Lead	MQL		DQ - Low volume	Both
2/10	Nick King	matthew@builtforathletes.com	builtforathletes.com	147K	uk lead gen campaign	Meeting	MQL		Meeting Completed	Both
2/11	Bunty	bunty@kitbrix.com	kitbrix.com	18K	cbo intl ads campaign	Lead	MQL		Email sent	Sheet17
2/11	Matthew Sova	matt@namawell.com	namawell.com	209K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$30k	Opportunity - $30k Deal	Both
2/12	Ria Papasifakis	riap@ritani.com	ritani.com	286K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Booked - 18th Feb	Both
2/12	Ben	ben@snugglebugz.ca	snugglebugz.ca	380K	lead gen form campaign	Lead	MQL		Email sent	Both
2/13	Craig	craig@carbrand.co.uk	cocoonsleeping.com	25K	uk lead gen campaign	Lead	MQL		Email sent - DQ	Both
2/16	Divyesh Zaveri	divyesh@nutmegandhive.com	nutmegandhive.com / biomel	114K	Instagram (Social Media)	Meeting	Opportunity	$20k	Opportunity - $20k Deal	Both
2/16	Jo Kivader	jo.kivader@pampeano.com	pampeano.com	75K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$25k	Opportunity - $25k Deal	Both
2/17	Yosi Samra	yosi@yosisamra.com	yosisamra.com	12K	cbo intl ads campaign	Meeting	Opportunity	$20k	Opportunity - $20k (Proposal)	Both
2/18	Andy Creighton	andyc@truenutrition.com	truenutrition.com	113K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$20k	Opportunity - $20k (Proposal)	Sheet17
2/20	ANDREA	Andrea@theedgebeauty.com	theedgebeauty.com	-	META	Lead	Lead		Not in HubSpot	Sheet79
2/20	Kiho	andrea.lee@oskrun.com	oskrun.com	-	META	Lead	Lead		Not in HubSpot	Sheet79
2/21	Kate	kate@dunejewelry.com	dunejewelry.com	31K	us generic campaigns testing	Lead	MQL		Email sent	Both
2/21	Tal Pink	tal@orlybeauty.com	orlybeauty.com	103K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/22	Tommy Reardon	tommy-joe@pandalondon.com	pandalondon.com	369K	uk lead gen campaign	Meeting	MQL		Meeting Booked - 10th March	Both
2/22	Jonny Kemp	jonny@thrifted.com	thrifted.com	565K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting completed	Sheet17
2/25	Danny C	danny@allcitizens.com	allcitizens.com	128K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Booked - 10th March	Sheet17
2/25	Casey	casey.despian@saalt.com	saalt.com	350K	uk generic campaigns testing	Meeting	MQL		Meeting Booked - 3rd March	Both
2/26	Andrea Carlson	andrea@wigstudio1.com	wigstudio1.com	98K	cbo intl ads campaign	Meeting	MQL		Meeting Booked - 3rd March	Both
2/26	Angela Carr	acarr@turbietwist.com	turbietwist.com	35K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/26	Alison Orr	ali@nearlynewcashmere.co.uk	nearlynewcashmere.co.uk	108K	uk generic campaigns testing	Meeting	MQL		Meeting Booked - 10th March	Both
2/13	Mark	markc@cassart.co.uk	cassart.co.uk	-	lead gen form campaign	Lead	MQL		Needs outreach	Sheet79
2/8	Sameer Mohamedy	sameer@healthyplanetcanada.com	healthyplanetcanada.com	1.8M	Inbound (Direct Traffic)	Meeting	MQL		Meeting DQ - CA outbound	Both
2/20	-	-	provocativeconcepts.com	-	META	Meeting	MQL		Meeting	Sheet17
2/22	-	dub6co@gmail.com	-	-	META	Meeting	MQL		Meeting	Sheet17

Winning Angles — Feb 2026

Working Angles (48 MQLs from 14 angles)

5 Reasons Why - Growth Opportunity

7

MQLs

$0.4k

Spend

$51

CPL

Best CPL — highly efficient angle

Returns / Reverse Logistics

7

MQLs

$0.8k

Spend

$114

CPL

Strong returns-focused messaging

Global-E Competition

6

MQLs

$2.6k

Spend

$427

CPL

Competitor comparison angle

Generic

6

MQLs

$2.7k

Spend

$455

CPL

Broad testing campaigns

High Intl Traffic

5

MQLs

$0.7k

Spend

$145

CPL

Targeting high intl traffic brands

Expansion Guide / Playbook

4

MQLs

$0.3k

Spend

$86

CPL

Expansion playbook lead magnet

Shipping Cost - Generic (All TAM)

4

MQLs

$0.5k

Spend

$133

CPL

Broad shipping cost messaging

Shipping Cost Pain Point

4

MQLs

$1.1k

Spend

$283

CPL

Pain-point focused shipping ads

Financial / Lower Ad Costs

3

MQLs

$0.4k

Spend

$147

CPL

Cost savings & financial angle

Founder / Human Voice

3

MQLs

$0.7k

Spend

$231

CPL

Personal founder messaging

Whale - IOR/MOR

2

MQLs

$0.3k

Spend

$159

CPL

IOR/MOR whale account targeting

Brand Vision / Leadership Pride

2

MQLs

$0.4k

Spend

$190

CPL

Brand vision & leadership messaging

Starting 2026 / New Year Push

2

MQLs

$0.4k

Spend

$201

CPL

New year expansion push

High Intl Traffic - Returns

2

MQLs

$0.4k

Spend

$216

CPL

Combined intl traffic + returns angle

Didn't Work ($9,910 spent, 0 MQLs)

Europe Traffic

0

MQLs

$1.2k

Spend

N/A

CPL

0.3%

CTR

5 ad sets | $1,186 wasted

Apparel Returns

0

MQLs

$1.0k

Spend

N/A

CPL

0.2%

CTR

4 ad sets | $1,011 wasted

ShipBob Comparison

0

MQLs

$0.8k

Spend

N/A

CPL

0.2%

CTR

5 ad sets | $849 wasted

Copy Paste Ads

0

MQLs

$0.7k

Spend

N/A

CPL

1.0%

CTR

3 ad sets | $731 wasted

Passport Competition

0

MQLs

$0.7k

Spend

N/A

CPL

0.8%

CTR

4 ad sets | $710 wasted

Founder / Podcast

0

MQLs

$0.7k

Spend

N/A

CPL

0.7%

CTR

3 ad sets | $694 wasted

Ready for Global

0

MQLs

$0.6k

Spend

N/A

CPL

0.7%

CTR

1 ad set | $558 wasted

Success Story

0

MQLs

$0.5k

Spend

N/A

CPL

0.8%

CTR

3 ad sets | $504 wasted

Revenue Growth

0

MQLs

$0.5k

Spend

N/A

CPL

0.6%

CTR

1 ad set | $478 wasted

Before vs After OB

0

MQLs

$0.5k

Spend

N/A

CPL

0.5%

CTR

2 ad sets | $462 wasted

Whale Accounts

0

MQLs

$0.5k

Spend

N/A

CPL

0.8%

CTR

2 ad sets | $461 wasted

DDU

0

MQLs

$0.4k

Spend

N/A

CPL

0.6%

CTR

2 ad sets | $412 wasted

BYOC

0

MQLs

$0.4k

Spend

N/A

CPL

0.7%

CTR

4 ad sets | $402 wasted

Hot & Warm Retargeting

0

MQLs

$0.4k

Spend

N/A

CPL

0.7%

CTR

4 ad sets | $389 wasted

Brand Vision

0

MQLs

$0.4k

Spend

N/A

CPL

0.6%

CTR

1 ad set | $380 wasted

Marketplace Expansion

0

MQLs

$0.4k

Spend

N/A

CPL

0.5%

CTR

2 ad sets | $367 wasted

Other

0

MQLs

$0.3k

Spend

N/A

CPL

0.7%

CTR

1 ad set | $317 wasted

Demographics & Performance Breakdown

Country-wise MQL Split

Based on Meta Ads country-level MQL attribution (Feb 2026)

Country	MQLs	Spend	Cost per MQL	% of Spend	Impressions	Reach
🇺🇸 US	33	$24,777	$708	83.4%	633,652	67,710
🇬🇧 UK	9	$3,511	$390	11.8%	96,833	5,926
🇨🇦 Canada	5	$829	$166	2.8%	32,115	2,506
🌐 Rest	1	$600	$600	2.0%	93,835	4,832
Total	48	$29,717	$594	100%	856,435	80,974

💡 Country Insights: US drives 33 MQLs (69% of total) at $751 CPL. Canada has the best CPL at $166 with 5 MQLs. UK generated 9 MQLs at $390 CPL.

Age-wise Split

Based on Meta Ads lead attribution by age group

18-24

1 MQLs | $114 CPL | $0.1k (0%)

25-34

5 MQLs | $860 CPL | $4.3k (14%)

35-44

12 MQLs | $758 CPL | $9.1k (31%)

45-54

12 MQLs | $558 CPL | $6.7k (22%)

55-64

5 MQLs | $960 CPL | $4.8k (16%)

65+

13 MQLs | $369 CPL | $4.8k (16%)

💡 Age Insights: 65+ generates the most MQLs (13). Most efficient age group: 18-24 at $114 CPL.

Best Performing Days

Based on Meta Ads daily performance data

Tuesday

10 MQLs | $380 CPL | $3.8k total

Thursday

9 MQLs | $522 CPL | $4.7k total

Sunday

9 MQLs | $489 CPL | $4.4k total

Monday

7 MQLs | $614 CPL | $4.3k total

Wednesday

6 MQLs | $683 CPL | $4.1k total

Saturday

4 MQLs | $1,025 CPL | $4.1k total

Friday

3 MQLs | $1,400 CPL | $4.2k total

💡 Day Insights: Tuesday is the best day (10 MQLs). Friday had the fewest (3 MQLs).

Top 10 Best Days (by MQLs)

Date	Day	MQLs	Spend	CPL
2026-02-08	Sunday	5	$1,338	$268
2026-02-26	Thursday	5	$1,949	$390
2026-02-10	Tuesday	4	$1,101	$275
2026-02-01	Sunday	4	$1,207	$302
2026-02-03	Tuesday	3	$1,016	$339
2026-02-09	Monday	3	$1,250	$417
2026-02-02	Monday	2	$1,141	$571
2026-02-25	Wednesday	2	$1,575	$788
2026-02-04	Wednesday	2	$878	$439
2026-02-05	Thursday	2	$1,134	$567

Funnel Analysis by Angle

MQLs by Angle (Top 12)

5 Reasons Why - Growth Opportunity

7 MQLs | $51 CPL

Returns / Reverse Logistics

7 MQLs | $114 CPL

Global-E Competition

6 MQLs | $427 CPL

Generic

6 MQLs | $455 CPL

High Intl Traffic

5 MQLs | $145 CPL

Expansion Guide / Playbook

4 MQLs | $86 CPL

Shipping Cost - Generic (All TAM)

4 MQLs | $133 CPL

Shipping Cost Pain Point

4 MQLs | $283 CPL

Financial / Lower Ad Costs

3 MQLs | $147 CPL

Founder / Human Voice

3 MQLs | $231 CPL

Whale - IOR/MOR

2 MQLs | $159 CPL

Brand Vision / Leadership Pride

2 MQLs | $190 CPL

CPL Efficiency - Best Performers (≥2 MQLs)

5 Reasons Why - Growth Opportunity

$51 CPL

7 MQLs

Expansion Guide / Playbook

$86 CPL

4 MQLs

Returns / Reverse Logistics

$114 CPL

7 MQLs

Shipping Cost - Generic (All TAM)

$133 CPL

4 MQLs

High Intl Traffic

$145 CPL

5 MQLs

Financial / Lower Ad Costs

$147 CPL

3 MQLs

Whale - IOR/MOR

$159 CPL

2 MQLs

Brand Vision / Leadership Pride

$190 CPL

2 MQLs

Starting 2026 / New Year Push

$201 CPL

2 MQLs

High Intl Traffic - Returns

$216 CPL

2 MQLs

Overall Funnel

Total MQLs

48

Meetings Booked

22 (46%)

Opportunities

8 (36% of meetings)

Pipeline Value

$211,000

Opportunity Pipeline - $211k Total

OS

Onesizebeauty

onesizebeauty.com

$56,000

Proposal

NW

Namawell

namawell.com

$30,000

Engaged

PA

Pampeano

pampeano.com

$25,000

Engaged

GS

Goral Shoes

goralshoes.com

$20,000

Engaged

MB

Monsterbass

monsterbass.com

$20,000

Engaged

YS

Yosi Samra

yosisamra.com

$20,000

Engaged

TN

True Nutrition

truenutrition.com

$20,000

Engaged

BM

Biomel / Nutmeg & Hive

biomel.life

$20,000

Engaged

SQL Progressing to Opportunity

Yotoplay (1.9M traffic) - NDA & PLD in process | expansion playbook