Feb 2026 Meta Ads Report

Total MQLs

50 from Meta, 3 other

Meetings

45% of MQLs booked

Opportunities

42% of meetings converted

Pipeline Value

$251k

10 active deals

Meta Ad Spend

$29.7k

79 Meta leads | $376 avg CPL

Combined Leads & Meetings (Deduped)

Date	Name	Email	Brand	Traffic	Campaign	Status	Lifecycle	Deal	Updates	Src
2/1	Oleg Galperin	ogalperin@materialbank.com	samplize.com	371K	q1 lead gen - abo	Meeting	MQL		Meeting Completed	Both
2/1	Dave Heaton	dave@steelhorseleather.com	steelhorseleather.com	34K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/2	Aysel	aysel@mantraband.com	mantraband.com	32K	q1 lead gen - abo	Lead	MQL		Email sent to prequalify	Both
2/2	Rick Patri	rick@monsterbass.com	monsterbass.com	91K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$20k	Opportunity - $20k Deal	Both
2/3	Manny kohli	mkohli@mattandnat.com	mattandnat.com	275K	lead gen form campaign	Meeting	MQL		Meeting Booked - No show	Both
2/4	Jorge Laparra	george@soccerwearhouse.com	soccerwearhouse.com	151K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/4	Elizabeth	etortoso@gmail.com	meritbeauty.com	799K	lead gen form campaign	Lead	MQL		Email sent	Both
2/4	James Espey	james@classicdmc.com	classicdmc.com	19K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Completed - DQ	Both
2/5	Daniel Chmielewski	daniel@havenshop.com	havenshop.com	345K	expansion playbook	Lead	MQL		Email sent	Both
2/5	Ryan	r.ferros@rhone.com	rhone.com	605K	lead gen form campaign	Lead	MQL		Email sent	Sheet17
2/5	Nicholas Dion	nicholas.dion@nordarun.com	nordarun.com	167K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/6	Ameya Godbole	ameya@eightouncecoffee.ca	eightouncecoffee.ca	132K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Completed - DQ	Both
2/7	Alex Laine	alex@yotoplay.com	yotoplay.com	1.9M	expansion playbook	Meeting	SQL		NDA & PLD in process	Both
2/8	David Fox	davidfox@davidfoxinc.com	blochworld.com	261K	lead gen form campaign	Lead	MQL		Email sent	Both
2/8	Sameer Mohamedy	sameer@healthyplanetcanada.com	healthyplanetcanada.com	1.8M	Inbound (Direct Traffic)	Meeting	MQL		Meeting DQ - CA outbound	Both
2/9	Dunwoodie	dave@graphtech.com	graphtech.com	92K	lead gen form campaign	Lead	MQL		Email sent	Both
2/9	Jen	jen.hudak@gmail.com	livemomentous.com	682K	lead gen form campaign	Lead	MQL		Email sent	Both
2/9	Janet	jan2133@sbcglobal.net	dressbarn.com	110K	lead gen form campaign	Lead	MQL		Email sent	Sheet79
2/10	David	davidcaldana@gmail.com	boroughkitchen.com	237K	uk lead gen campaign	Lead	MQL		Email sent	Both
2/10	Carl	carl.priscott@saltrock.com	saltrock.com	350K	uk lead gen campaign	Lead	MQL		Email sent	Both
2/10	Stephen	steve@goodwear.com	goodwear.com	68K	lead gen form campaign	Lead	MQL		DQ - Low volume	Both
2/10	Nick King	matthew@builtforathletes.com	builtforathletes.com	147K	uk lead gen campaign	Meeting	Opportunity	$68k	Opportunity - $68k Deal	Both
2/11	Bunty	bunty@kitbrix.com	kitbrix.com	18K	cbo intl ads campaign	Lead	MQL		Email sent	Sheet17
2/11	Matthew Sova	matt@namawell.com	namawell.com	209K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$30k	Opportunity - $30k Deal	Both
2/12	Ria Papasifakis	riap@ritani.com	ritani.com	286K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Booked - 18th Feb	Both
2/12	Ben	ben@snugglebugz.ca	snugglebugz.ca	380K	lead gen form campaign	Lead	MQL		Email sent	Both
2/13	Craig	craig@carbrand.co.uk	cocoonsleeping.com	25K	uk lead gen campaign	Lead	MQL		Email sent - DQ	Both
2/15	Jennifer Batu	jennifer@roseskinco.com	roseskinco.com	154K	Inbound (Direct Traffic)	Meeting	SQL		Meeting Booked - 19th Feb	Sheet17
2/16	Divyesh Zaveri	divyesh@nutmegandhive.com	nutmegandhive.com / biomel	114K	Instagram (Social Media)	Meeting	Opportunity	$20k	Opportunity - $20k Deal	Both
2/16	Jo Kivader	jo.kivader@pampeano.com	pampeano.com	75K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$25k	Opportunity - $25k Deal	Both
2/17	Ali Wasfy	awasfy@wildsciencelab.com	wildsciencelab.com	23K	Google Brand Search	Meeting	MQL		Email sent to prequalify	Both
2/17	Yosi Samra	yosi@yosisamra.com	yosisamra.com	12K	cbo intl ads campaign	Meeting	Opportunity	$20k	Opportunity - $20k (Proposal)	Both
2/17	Donnie Oliver	donnie.oliver@ufcgym.com	ufcgym.com	156K	Google Paid Search	Lead	Lead		Email sent	Sheet17
2/18	Andy Creighton	andyc@truenutrition.com	truenutrition.com	113K	PAID_SOCIAL (untagged)	Meeting	Opportunity	$20k	Opportunity - $20k (Proposal)	Sheet17
2/20	ANDREA	Andrea@theedgebeauty.com	theedgebeauty.com	-	META	Lead	Lead		Not in HubSpot	Sheet79
2/20	Kiho	andrea.lee@oskrun.com	oskrun.com	-	META	Lead	Lead		Not in HubSpot	Sheet79
2/21	Kate	kate@dunejewelry.com	dunejewelry.com	31K	us generic campaigns testing	Lead	MQL		Email sent	Both
2/21	Tal Pink	tal@orlybeauty.com	orlybeauty.com	103K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/22	Tommy Reardon	tommy-joe@pandalondon.com	pandalondon.com	369K	uk lead gen campaign	Meeting	MQL		Meeting Booked - 10th March	Both
2/22	Jonny Kemp	jonny@thrifted.com	thrifted.com	565K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting completed	Sheet17
2/25	Danny C	danny@allcitizens.com	allcitizens.com	128K	PAID_SOCIAL (untagged)	Meeting	MQL		Meeting Booked - 10th March	Sheet17
2/25	Casey	casey.despian@saalt.com	saalt.com	350K	uk generic campaigns testing	Meeting	MQL		Meeting Booked - 3rd March	Both
2/26	Andrea Carlson	andrea@wigstudio1.com	wigstudio1.com	98K	cbo intl ads campaign	Meeting	MQL		Meeting Booked - 3rd March	Both
2/26	Angela Carr	acarr@turbietwist.com	turbietwist.com	35K	PAID_SOCIAL (untagged)	Lead	MQL		Email sent	Both
2/26	Alison Orr	ali@nearlynewcashmere.co.uk	nearlynewcashmere.co.uk	108K	uk generic campaigns testing	Meeting	MQL		Meeting Booked - 10th March	Both
2/13	Mark	markc@cassart.co.uk	cassart.co.uk	-	lead gen form campaign	Lead	MQL		Needs outreach	Sheet79

Ad Angles Performance (Meta Ads Attribution)

Total Meta Ad Spend: $29,717 | 79 Meta-attributed leads | Sorted by CPL (best first)

Only angles with ≥$300 spend shown. Country split: 🇺🇸 US | 🇬🇧 UK | 🌐 US+UK (mixed targeting)

Working Angles (28 angles, 79 MQLs)

Top Performer

5 Reasons Why - Growth Opportunity

MQLs

$355

Spend

$39

CPL

🌐 US+UK: $355 / 9L | $39 CPL

Top Performer

Expansion Guide / Playbook

MQLs

$344

Spend

$86

CPL

🌐 US+UK: $344 / 4L | $86 CPL

Top Performer

Returns / Reverse Logistics

MQLs

$798

Spend

$114

CPL

🇬🇧 UK: $223 / 1L | $223 CPL 🇺🇸 US: $134 / 0L 🌐 US+UK: $441 / 6L | $74 CPL

Top Performer

Shipping Cost - Generic (All TAM)

MQLs

$534

Spend

$133

CPL

🌐 US+UK: $534 / 4L | $133 CPL

Top Performer

High Intl Traffic

MQLs

$726

Spend

$145

CPL

🌐 US+UK: $726 / 5L | $145 CPL

Top Performer

Financial / Lower Ad Costs

MQLs

$442

Spend

$147

CPL

🇬🇧 UK: $7 / 0L 🇺🇸 US: $0 / 0L 🌐 US+UK: $435 / 3L | $145 CPL

Top Performer

Whale - IOR/MOR

MQLs

$318

Spend

$159

CPL

🌐 US+UK: $318 / 2L | $159 CPL

Top Performer

Brand Vision / Leadership Pride

MQLs

$380

Spend

$190

CPL

🌐 US+UK: $380 / 2L | $190 CPL

Solid

Starting 2026 / New Year Push

MQLs

$401

Spend

$201

CPL

🌐 US+UK: $401 / 2L | $201 CPL

Solid

High Intl Traffic - Returns

MQLs

$432

Spend

$216

CPL

🇬🇧 UK: $272 / 1L | $272 CPL 🇺🇸 US: $160 / 1L | $160 CPL

Solid

Founder / Human Voice

MQLs

$694

Spend

$231

CPL

🇬🇧 UK: $130 / 0L 🇺🇸 US: $5 / 0L 🌐 US+UK: $559 / 3L | $186 CPL

Solid

Supplements - Subscription

MQLs

$481

Spend

$240

CPL

🌐 US+UK: $481 / 2L | $240 CPL

Solid

Ready for Global Expansion

MQLs

$558

Spend

$279

CPL

🌐 US+UK: $558 / 2L | $279 CPL

Solid

Shipping Cost Pain Point

MQLs

$1.1k

Spend

$283

CPL

🇬🇧 UK: $182 / 1L | $182 CPL 🇺🇸 US: $25 / 0L 🌐 US+UK: $926 / 3L | $309 CPL

Solid

Retargeting

MQLs

$571

Spend

$285

CPL

🇺🇸 US: $251 / 1L | $251 CPL 🌐 US+UK: $320 / 1L | $320 CPL

Solid

5 Reasons Why - Urgency/FOMO

MQLs

$678

Spend

$339

CPL

🌐 US+UK: $678 / 2L | $339 CPL

Solid

High Intl Traffic - Local Expansion

MQLs

$341

Spend

$341

CPL

🇬🇧 UK: $218 / 0L 🇺🇸 US: $123 / 1L | $123 CPL

Solid

Lower CAC Content

MQLs

$346

Spend

$346

CPL

🌐 US+UK: $346 / 1L | $346 CPL

Testing

High Intl Traffic - Marketplace Expansion

MQLs

$367

Spend

$367

CPL

🇬🇧 UK: $15 / 0L 🇺🇸 US: $353 / 1L | $353 CPL

Testing

IOR/MOR (Tax-Free EU Selling)

MQLs

$391

Spend

$391

CPL

🌐 US+UK: $391 / 1L | $391 CPL

Testing

Generic Testing - Sub-Angles

MQLs

$407

Spend

$407

CPL

🇬🇧 UK: $103 / 0L 🇺🇸 US: $304 / 1L | $304 CPL

Testing

ROAS / Success Stories

MQLs

$409

Spend

$409

CPL

🌐 US+UK: $409 / 1L | $409 CPL

Testing

Global-E Competition

MQLs

$2.6k

Spend

$427

CPL

🇬🇧 UK: $515 / 3L | $172 CPL 🌐 US+UK: $2.0k / 3L | $682 CPL

Testing

Generic Weekly Testing

MQLs

$2.7k

Spend

$455

CPL

🇬🇧 UK: $1.1k / 2L | $528 CPL 🇺🇸 US: $1.7k / 4L | $418 CPL

Testing

Supplements - Delivery Time

MQLs

$462

Spend

$462

CPL

🌐 US+UK: $462 / 1L | $462 CPL

Testing

Canada Tax

MQLs

$494

Spend

$494

CPL

🌐 US+UK: $494 / 1L | $494 CPL

Testing

UK Traffic Growth

MQLs

$665

Spend

$665

CPL

🌐 US+UK: $665 / 1L | $665 CPL

Testing

UK Brands Expansion (Copy Paste)

MQLs

$731

Spend

$731

CPL

🌐 US+UK: $731 / 1L | $731 CPL

Didn't Work - 0 MQLs (17 angles, $8.5k spent)

Angles with ≥$300 spend but zero MQLs attributed

Angle	Spend	Country Split
Shipbob Integration	$849	US+UK: $849
DDP (Delivered Duty Paid)	$776	UK: $68, US: $60, US+UK: $649
Passport Competition	$710	US+UK: $710
Returns - Other Web	$594	US+UK: $594
Whale - Other	$532	US+UK: $532
High Intl Traffic - Other	$499	UK: $9, US: $321, US+UK: $168
Canada - Revenue Campaign	$478	US+UK: $478
EU Traffic Campaigns	$459	US+UK: $459
UK DTC Generic	$456	UK: $456
Supplements - Compliance	$455	US+UK: $455
Lead Gen - Other	$439	US+UK: $439
EU Traffic - Returns	$422	US+UK: $422
Returns - Apparel	$417	US+UK: $417
Canada - Refund Campaign	$413	US+UK: $413
Shipping Cost - High Intl Traffic	$387	US+UK: $387
Running Intl Ads	$317	US+UK: $317
Shipping Cost - Europe	$306	US+UK: $306

Funnel Analysis by Angle

MQLs by Angle (Top 12)

5 Reasons Why - Growth Opportunity

9 MQLs | $39 CPL

Returns / Reverse Logistics

7 MQLs | $114 CPL

Global-E Competition

6 MQLs | $427 CPL

Generic Weekly Testing

6 MQLs | $455 CPL

High Intl Traffic

5 MQLs | $145 CPL

Expansion Guide / Playbook

4 MQLs | $86 CPL

Shipping Cost - Generic (All TAM)

4 MQLs | $133 CPL

Shipping Cost Pain Point

4 MQLs | $283 CPL

Financial / Lower Ad Costs

3 MQLs | $147 CPL

Founder / Human Voice

3 MQLs | $231 CPL

Whale - IOR/MOR

2 MQLs | $159 CPL

Brand Vision / Leadership Pride

2 MQLs | $190 CPL

CPL Efficiency - Best Performers (≥2 MQLs)

5 Reasons Why - Growth Opportunity

$39 CPL

9 MQLs

Expansion Guide / Playbook

$86 CPL

4 MQLs

Returns / Reverse Logistics

$114 CPL

7 MQLs

Shipping Cost - Generic (All TAM)

$133 CPL

4 MQLs

High Intl Traffic

$145 CPL

5 MQLs

Financial / Lower Ad Costs

$147 CPL

3 MQLs

Whale - IOR/MOR

$159 CPL

2 MQLs

Brand Vision / Leadership Pride

$190 CPL

2 MQLs

Starting 2026 / New Year Push

$201 CPL

2 MQLs

High Intl Traffic - Returns

$216 CPL

2 MQLs

Country Split (Working Angles Only)

🌐 US+UK (Mixed)

61 leads | $14.7k | $241 CPL

🇺🇸 US Only

9 leads | $3.3k | $366 CPL

🇬🇧 UK Only

9 leads | $3.1k | $347 CPL

Overall Funnel

Total MQLs

Meetings Booked

24 (45%)

Opportunities

10 (42% of meetings)

Pipeline Value

$251,000

Opportunity Pipeline - $251k Total

Onesizebeauty

onesizebeauty.com

$56,000

Proposal

Namawell

namawell.com

$30,000

Engaged

Pampeano

pampeano.com

$25,000

Engaged

Kringle Candle

kringlecandle.com

$20,000

Proposal

Bern Helmets

bernhelmets.com

$20,000

Engaged

Goral Shoes

goralshoes.com

$20,000

Engaged

Monsterbass

monsterbass.com

$20,000

Engaged

Yosi Samra

yosisamra.com

$20,000

Engaged

True Nutrition

truenutrition.com

$20,000

Engaged

Biomel / Nutmeg & Hive

biomel.life

$20,000

Engaged

SQL Progressing to Opportunity

Yotoplay (1.9M traffic) - NDA & PLD in process | expansion playbook
RoseSkinCo (154K traffic) - SQL | Inbound / Direct Traffic